The Hair Giveback
Rational: In general, people with baldness believe that baldness has no solution. Regain, the clinically proven brand to stimulate hair growth, wanted to shake up this mindset and make people open to the possibility of hair re-growth. Our challenge was to get their attention when they aren¹t even ready to listen to any such conversation. And our idea was quite simple.
Photo-studios were selected as the intervention point to turn the bald heads into heads – full with hair. The surprise element came with the brand message included during the delivery of their original passport-sized photos.
Client: Renata Limited
Advertising Agency: Grey Advertising Bangladesh Ltd.
Creative Directors: Per Pedersen, Syed Gousul Alam Shaon, Nurur Rahman,
Javed Akter, Jaiyyanul Huq, Akrum Hossain
Art Director:Jaiyyanul Huq, Zubair Hossain Oni
Copywriter: Abirul Islam, Natasha Ahmed, Sarah Sarwat
Illustrator: Rifat Al Hasan, Shahidul Islam
Additional credits: Project In Charge: Saraf Ahmed Zibon, Rakib Hasan, Karkhana Productions
Published: Month, Year: April 2015