In a historic win for Bangladesh’s creative industry, POP5, a Dhaka-based full-service creative agency founded just nine months ago, has made a resounding mark on the global stage by clinching the Grand Prix (SDG: Sustainable Cities) and Gold (SDG: No Poverty) at MAD STARS 2025, one of the world’s most prestigious advertising festivals.
The breakthrough campaign, “Plot Farming,” reimagines how unused housing plots in cities can be converted into productive urban farmlands—tackling challenges of food security and sustainable urban living. By transforming idle land into thriving spaces for cultivation, the initiative highlights how creativity can transcend commercial boundaries to drive meaningful social change.
POP5’s success didn’t stop there. The agency also bagged one Silver, one Bronze, and two Crystal awards, further solidifying its reputation as a rising creative powerhouse.
At the heart of this achievement is Akrum Hossain, Chief Creative Officer, whose vision and leadership have propelled POP5 into the spotlight. In less than a year, the agency has earned recognition not only for its bold ideas but also for its ability to craft work that resonates deeply with both local communities and international juries.
This landmark win is more than just a victory for POP5—it reflects the immense potential of Bangladesh’s advertising sector on the global stage. With campaigns like “Plot Farming,” Bangladesh continues to demonstrate that creativity from this region is not only competitive but also transformative.
POP5’s journey is a powerful reminder: when creativity meets purpose, the impact can go far beyond awards—it can change lives.
