The 11th edition of Best Brand Award Bangladesh has taken place on December 8, 2019, to honour the best and most loved brands of Bangladesh. Best Brand Award started its journey with Nielsen Bangladesh in 2008 based on a global model “Winning Brands™” done through a direct consumer survey of 4000 consumers across the country. This year Nielsen Bangladesh, assisted by South Asia Nielsen expert team has added parameters that have made the study more robust.
Total of 100 brands were recognized across 34 categories. In the overall top 15 brands rank, bKash won the status of the number one brand. RFL Plastic and Radhuni secured the second and third places in the overall best brands rank.
This year, the best brands in 34 categories and the overall top 15 brands were awarded the signature Best Brand Award crest. Here is the complete list:
Overall Top 15 Brands
Category Winners
Most Consistent Brands of the Decade
For category evaluation, the following criteria have been kept in mind
– Brand equity index
– Consisting of brand salience
– Consideration
– Preference (favorite brand)
– Recommendation
– Willingness to pay price premium
– Emotion
– Brand fit
– Relevance
These things will be measured and weighted by MOUB (Most Often Used Brand) and brand repertoire.
Bangladesh Brand Forum in Partnership with Nielsen Bangladesh and in association with The Daily Star has put together the event at the Le Méridien, Dhaka.
Source: Bangladesh Brand Forum
