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Introducing the Reels Impact Awards 2024: Honoring Creative Excellence in Southeast Asia

The Reels Impact Awards, a prestigious event co-hosted by Meta and The One Club, has officially unveiled its judging panel for the 2024 edition. This awards program is dedicated to celebrating groundbreaking creativity in Meta Reels advertising across Southeast Asia.

With an aim to reward innovation and effectiveness in short-form video content, the Reels Impact Awards recognize the region’s most impactful and creative use of Meta Reels by brands, agencies, and creators. The 2024 jury is composed of 18 top industry experts, including creative directors, marketing strategists, and innovators representing leading agencies and global brands. These esteemed judges will evaluate submissions based on creativity, strategy, effectiveness, and overall impact.

Countries eligible to participate:

  • Indonesia
  • Malaysia
  • Philipines
  • Singapore
  • Thailand
  • Vietnam

Categories for Reels Impact Awards 2024:

  • Best Reels Campaign for Creators
  • Best Use of Reels for Brand Awareness
  • Best Use of Reels for Performance
  • Best Use of Reels for Innovation

Meet the Judges:

  • Angel Guerrero – Founder & Editor-in-Chief, adobo magazine, Philippines
  • Anil Viswanathan – VP & Managing Director, Mondelēz, Vietnam
  • Charnae Morris – Head of eBusiness, Nestle Purina Petcare, Singapore
  • Dennis Perez – Digital Marketing, Media & Commerce Lead, Unilever, Philippines
  • Kabeer Chaudhary – CEO, M&C Saatchi Performance, Singapore
  • Livio Grossi – Group ECD, Dentsu Creative Vietnam / Dentsu Redder, Vietnam
  • Pathida Wongtrakoon – Deputy Executive Creative Director, Wolf BKK
  • Rina Marie Simon – Ilagan – Principal Partner, GOAT, GroupM, Indonesia
  • Sook Ping Lau – Chief Digital Marketing Officer, L’Oréal, Malaysia

Important Dates:

  • Call for Entries: Now open
  • Submission Deadline: 30 September 2024
  • Awards Ceremony: 19 November 2024

For detailed entry guidelines, category information, and online submission, head over to the official Reels Impact Awards page. This is your chance to showcase your best work and gain recognition for your creative impact on Meta Reels.

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