As people are social distancing during the nationwide lockdown, prolonged stay inside the home is turning out to be boring for the youth. They seek ways to enjoy their time and entertainment is easily the number one solution for them. However, as an optimistic, curious, and ever learning bunch, they also welcome productivity and self-improvement. Skitto forum is a place where like-minded skitto buds gather in a community to help each other. Given the situation, it was imperative to engage them in the forum to make the best use of this opportunity of home staying time. That’s why, skitto had introduced a number of free online courses which range across popular interest points. As expected, the buds in the forum welcomed this and enrolled themselves to the free courses of their liking, resulting in higher levels of forum engagement during the COVID-19 pandemic and scope to improve their skills whilst at home. It’s a win-win situation for both the brand and its subscribers.
Client: Grameenhone Limited
Agency: Asiatic Marketing Communications Limited